I have added the video of the Brett Novek LA Fitness commercial to his fan page that I maintain. Let me say that the video, though short in length, makes you really appreciate how talented Brett Novek is. He dribbles a basketball between his legs before taking a shot with perfect form. He lifts hand weights while wearing a sleeveless performance shirt and a Mona Lisa smile (consistent with his stature as a work of art). He has a double exposure with him having fun spinning the ball on his finger while also making a pass to the camera. Now we just need more Brett! More, more, more!
The commercial does an excellent job with Brett as the male figure to show all that LA Fitness has to offer. Brett appears like a young professional type who goes to the club to keep in shape, look good, and to have some fun with sporting activities like basketball or racquetball. With Brett as an image of a club member, I would expect membership there to have a good increase.
The other videos I have included on my “Brett Novek admiration society” page are the one of him having fun with his Brett Novek Papi Underwear poster at Macy’s and the Brett Novek Solja (Soulja) Boy dance.